How ABRANEX works.
A physical screen network, a cloud platform that runs it, and a dashboard anyone can use — with a delivery guarantee you can check. Here is each layer in detail.
The K-series terminal
A standing 40–50″ IoT display built for venue interiors — café counters, gym floors, salon and clinic waiting areas, retail service desks, transit points. In commercial operation in our first market since 2025, deployed across multiple live locations.
IoT telemetry on board
Remote management
ABRANEX owns the hardware
The venue pays nothing
A host venue pays nothing, gets a free promotional slot in its own loop, and earns a revenue share on the paid plays its screen delivers. Terminals are relocatable — a changed venue is a redeployment, not a write-off.
Placeholder content: Exact share terms are agreed per venue.
Installation handled by us
Site survey, mounting, power and connectivity, and ongoing maintenance are ABRANEX’s responsibility.
The self-serve dashboard
Any local business can book, design and launch a campaign in minutes.
- 1
Book
Pick screens by venue and neighbourhood, from €8 a day with a one-day minimum.
- 2
Design
Upload your creative, or build one from a template — no designer needed.
- 3
Launch
Your share of the loop starts playing on schedule, on the screens you chose.
- 4
Verify
A tamper-evident play log shows what ran, where and when — a receipt that proves it.
The platform has been in commercial operation in our first market since 2025. Every play is logged — screen, timestamp, duration, device status — in a tamper-evident log, and a shortfall against your guaranteed plays is credited automatically, not by manual claim.
Automated shortfall crediting is in pilot validation.
Placeholder content: Danish localization is underway — we will replace this mock with real screenshots at the Copenhagen pilot.
The programmatic layer
For agencies and enterprise buyers, ABRANEX exposes the same inventory programmatically — multi-screen buys, API access and CPM-based pricing, so large buyers can include the network in existing workflows. We are not competing for existing inventory; we are creating a new category of it. Enterprise access is negotiated directly.
- One inventory pool, two demand paths — self-serve and programmatic.
- Day-part scheduling shared across both buying routes.
- Playback logs available to every buyer, at every tier.
Simple tiers. One table.
The same five tiers you will find on the pricing page. Enterprise is negotiated directly.
| Feature | Free trial | Pay-as-you-go | Starter | Growth | Enterprise |
|---|---|---|---|---|---|
| Share of the loop | ¼ slot | ¼ slot | ¼ slot | ½ slot | Custom |
| Guaranteed plays/day per screen | Not included | Not included | ~180 | ~360 | Custom |
| Pay per campaign | Not included | Included | Included | Included | Included |
| Screen selection | 1 screen | Included | Included | Included | Included |
| Daily scheduling | Not included | Included | Included | Included | Included |
| Verified play log | Included | Included | Included | Included | Included |
| Automatic shortfall credit | Not included | Not included | Included | Included | Included |
| Priority screen availability | Not included | Not included | Included | Included | Included |
| Multi-location campaign tools | Not included | Not included | Not included | Included | Included |
| Advanced reporting | Not included | Not included | Not included | Included | Included |
| API / programmatic access | Not included | Not included | Not included | Not included | Included |
| Support | Not included | Not included | Dedicated contact |
Frequently asked questions
Who owns the hardware?
ABRANEX does. Terminals are capitalized ABRANEX equipment — venues host them, advertisers rent time on them. No venue buys, insures, or maintains a screen, and a terminal is relocatable if a venue changes.
What does the venue pay?
Nothing. A host venue pays nothing, gets a free promotional slot in its own loop, and earns a revenue share on the paid plays its screen delivers. Exact share terms are agreed per venue.
What exactly am I buying?
A guaranteed share of the loop. Each screen runs a loop of five slots; a ¼ slot delivers roughly 180 guaranteed plays per day on that screen, a ½ slot roughly 360. Delivery is counted in plays, not estimated impressions.
How do I know my ad actually ran?
Every play is logged — screen, timestamp, duration, device status — and the log is tamper-evident. You get a receipt that proves it ran, and any shortfall against your guaranteed plays is credited automatically, not by manual claim.
What creative formats are supported?
Where are the terminals located?
Inside venues: café counters, gym floors, salon and clinic waiting areas, retail service desks, transit points. The network has been in commercial operation in our first market since 2025; the Danish network starts in Copenhagen, and the venue list will be published as the pilot expands.
How is this different from AFA JCDecaux or Ocean Outdoor?
Those are enterprise networks — premium municipal contracts, malls and transit, sold through agencies to national brands. Serving a €40-a-month advertiser at self-serve speed is a different operating model, and it is the one ABRANEX is built as.
How is this different from Reklameskærm.dk or Lokal Reklame Spot?
Those marketplaces aggregate roadside and window screens other people already own. ABRANEX owns and installs its terminals inside the venue, where dwell time is minutes rather than seconds — and it is the only option at this price that guarantees delivery with a verified play log.
Should I move my Instagram budget here?
They do different jobs. Online reaches people at home; an in-venue screen reaches them at the moment and place of purchase, with no creative-production burden and no ad auction. Most local advertisers should treat the two as complementary — and we say so.
See the network before it launches.
Twenty minutes is enough to know whether ABRANEX fits your venue or your marketing budget.