ABRANEX owns the hardware
Terminals are capitalized company equipment. Venues host them; they never buy, insure or
maintain them.
Product
How ABRANEX works.
A physical screen network, a cloud platform that runs it, and a dashboard anyone can use. Here is each layer in detail.
Layer one
The terminal network
ABRANEX installs and operates IoT-connected digital displays in local venues — cafés, gyms, retail stores and transit stops. Each terminal is networked, remotely monitored, and reports playback so advertisers know exactly what ran.
Venues earn from their space
Hosting a terminal turns existing foot traffic into a revenue share.
Placeholder content: Revenue-share terms are not finalised.
Installation handled by us
Site survey, mounting, power and connectivity, and ongoing maintenance are ABRANEX’s
responsibility.
Layer two
The self-serve dashboard
Any local business can book, design and launch a campaign in minutes.
- 1
Pick screens
Choose venues by location and audience type.
- 2
Set schedule and budget
Daily budgets from €5 per display per day, with a one-day minimum.
- 3
Upload or build your creative
Templates in the dashboard for businesses without a designer.
- 4
Go live and track it
Playback confirmations and campaign reporting in one place.
Placeholder content: The dashboard is in development. The flow above is the designed experience, not a shipped feature — we will replace this section with real screenshots at pilot.
Layer three
The programmatic layer
For agencies and enterprise buyers, ABRANEX exposes the same inventory programmatically — planned support for standard DOOH programmatic pipes so large buyers can include the network in existing workflows. Enterprise access is negotiated directly.
- One inventory pool, two demand paths — self-serve and programmatic.
- Day-part scheduling shared across both buying routes.
- Playback logs available to every buyer, at every tier.
Pricing
Simple tiers. One table.
The same five tiers you will find on the pricing page. Enterprise is negotiated directly.
| Feature | Freemium | Pay-as-you-go | Starter | Growth | Enterprise |
|---|---|---|---|---|---|
| 1-day trial campaign | Included | Not included | Not included | Not included | Not included |
| Pay per campaign | Not included | Included | Included | Included | Included |
| Screen selection | 1 display | Included | Included | Included | Included |
| Daily scheduling | Not included | Included | Included | Included | Included |
| Playback confirmation | Included | Included | Included | Included | Included |
| Campaign reporting | Not included | Included | Included | Included | Included |
| Included monthly display-days | Not included | Not included | Placeholder content: TBD | Placeholder content: TBD | Custom |
| Priority screen availability | Not included | Not included | Included | Included | Included |
| Multi-location campaign tools | Not included | Not included | Not included | Included | Included |
| Advanced reporting | Not included | Not included | Not included | Included | Included |
| Programmatic access | Not included | Not included | Not included | Not included | Included |
| Support | Not included | Not included | Dedicated contact |
FAQ
Frequently asked questions
Who owns the hardware?
ABRANEX does. Terminals are capitalized ABRANEX equipment — venues host them, advertisers rent time on them. No venue buys, insures, or maintains a screen.
How does installation work?
ABRANEX handles the site survey, mounting, power and connectivity, and all ongoing maintenance for host venues.
How long are contracts?
Placeholder content: Advertisers can run campaigns as short as one day on Pay-as-you-go, or subscribe monthly on Starter and Growth. Venue hosting terms are agreed per venue — standard term length is not yet finalised.
What creative formats are supported?
Placeholder content: Static and video formats sized for the terminal displays, with templates in the dashboard for businesses without a designer. Exact specifications will be published with the pilot.
Where are the terminals located?
The first network is being built in Copenhagen. The venue list will be published as the pilot expands — we will not publish a map of screens that are not installed.
How is this different from AFA JCDecaux, Ocean Outdoor or Wexøe?
Those networks are agency-booked and built for enterprise buyers. ABRANEX keeps the programmatic layer for agencies but adds a self-serve entry point, so a single café or gym can book a campaign without an agency.
See the network before it launches.
Twenty minutes is enough to know whether ABRANEX fits your venue or your marketing budget.