Priced for national brands
Traditional outdoor networks sell in bulk to agencies. Minimum spends put the channel out of
reach for a café, a gym or an independent retailer.
Digital out-of-home for local business
Advertising screens in the places your customers already are.
ABRANEX installs IoT-connected advertising terminals in cafés, gyms, shops and transit stops — and gives any local business a self-serve dashboard to book, design and launch a campaign in minutes. No agency required.
- Min. campaign
- 1 day
- From
- €5 / day
- First city
- Copenhagen
Terminal 001 · Copenhagen
Live
- Venue type
- Café
- From, per day
- €5
- Min. booking
- 1 day
The problem
Out-of-home advertising skips local business. Three reasons why.
Venues sit on unmonetized space
Local venues have foot traffic, dwell time and wall space — and no practical way to earn
from any of it.
No self-serve entry point
There is no “book it yourself” option for out-of-home the way there is for search or social
ads. Every campaign goes through an agency.
The solution
One network, three parts.
Hardware in the venue, a platform that runs it, and two ways to buy the inventory.
Step 01
IoT Terminal
Connected digital displays installed and owned by ABRANEX, placed in local venues where
people already spend time.
Step 02
Cloud Platform
Scheduling, billing and playback data in one system. Every screen reports what ran, when and
where.
Step 03
Advertiser Dashboard
Self-serve campaign booking for local businesses, plus a programmatic layer for agencies and
enterprise buyers who need scale.
Market context
Why Denmark. Why now.
Europe’s digital out-of-home market was worth about $5.2B in 2024 and is projected to reach $9.9B by 2030 — an 11% CAGR.
In Denmark, outdoor advertising spend reached roughly 507M DKK YTD 2025, with the digital sub-segment growing fastest.
The demand is proven at the top of the market. What is missing is access at the bottom. AFA JCDecaux Denmark, Ocean Outdoor Denmark, Wexøe A/S are all agency-booked, enterprise-only networks — none offers a self-serve entry point for a single café or gym. That gap is what ABRANEX is built for.
Sources: Grand View Research, Europe DOOH market report; IRM / Dansk Markedsføring, YTD 2025.
Europe DOOH market
$5.2B → $9.9B
11% CAGR, 2024–2030. Source: Grand View Research, Europe DOOH market report.
Endpoints are published figures. The intermediate curve is compounded from the stated growth rate, not separately sourced.
Denmark, outdoor advertising
507M DKK
YTD 2025; digital sub-segment growing fastest. Source: IRM / Dansk Markedsføring.
We’re building the network now.
ABRANEX is pre-launch and preparing pilots in Copenhagen. If you run a venue or want to advertise locally, we’d like to talk.